Wednesday, October 11, 2017
Monday, September 25, 2017
How to Get Google to Send You 119,717 Visitors Every Month
Are you wondering how to get more traffic from Google? I’d like to try and help you out.
I’ll never forget the first time I got 100,000 visitors from Google in one month. I still feel extremely lucky. And while I feel very uncomfortable sharing statistics (because it feels like bragging) I decided to mention them in this post to show you that it is possible.
When you first think about starting a blog you kind of don’t imagine you’ll ever get more than a trickle of traffic.
And then you have your first 100-visitor day.
Then your first 1,000-visitor day.
After a while you might even have a 10,000 or 20,000 visitor a day and you still can’t believe it’s happening.
What I want to do today is show you as much of what I did as possible to see whether it helps your blog get more traffic. Let’s look at all the ins and outs of how to get over 100,000 visitors a month from natural organic Google search.
Things are so much nicer when you have a plan.
Why is Google traffic still the best?
If you’ve been reading Blog Tyrant for a while you’ll know that I occasionally warn against relying on Google too much.
And I stand by that.
Organic traffic from Google search is still the most valuable traffic you can get because it grows, it’s free (sort of), and people who are using search engines are usually in a buy-ready frame of mind.
I’ll never forget the first time I got 100,000 visitors from Google in one month. I still feel extremely lucky. And while I feel very uncomfortable sharing statistics (because it feels like bragging) I decided to mention them in this post to show you that it is possible.
When you first think about starting a blog you kind of don’t imagine you’ll ever get more than a trickle of traffic.
And then you have your first 100-visitor day.
Then your first 1,000-visitor day.
After a while you might even have a 10,000 or 20,000 visitor a day and you still can’t believe it’s happening.
What I want to do today is show you as much of what I did as possible to see whether it helps your blog get more traffic. Let’s look at all the ins and outs of how to get over 100,000 visitors a month from natural organic Google search.
Things are so much nicer when you have a plan.
Why is Google traffic still the best?
If you’ve been reading Blog Tyrant for a while you’ll know that I occasionally warn against relying on Google too much.
And I stand by that.
Organic traffic from Google search is still the most valuable traffic you can get because it grows, it’s free (sort of), and people who are using search engines are usually in a buy-ready frame of mind.
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| A screen shot of my Clicky Analytics account showing one of my first 28 day periods where I had 100,000+ unique visitors hitting my blog from Google searches. |
However, if your begin to rely solely on that traffic you run the risk of getting yourself into a bit of trouble in the longterm. Every time Google updates its algorithm there is a chance your blog is going to be less relevant.
And that means your traffic vanishes.
My own little story with this issue
I’ve told this story before but when I first got into blogging I had a few fitness blogs which made money pretty exclusively through Google Adsense. One day I woke up and all my traffic (and revenue!) had gone – I’d received a pretty significant Google penalty for some unknown reason.
Lucky for me, the traffic came back.
But it was a very scary experience and it taught me that I need to ensure that I have diversified traffic sources that act as a back up in case one of them gets accidentally or deliberately turned off.
How long does it take to get 100,000 visitors a month from Google?
Something I want to stress in this post is that my approach to Google traffic is one that is very clean, natural and safe.
And “safe” isn’t always a word that sits well with entrepreneurs.
Because it usually means slow.
If you’re after some short term SEO tricks to help you get an inferior website ranked in two weeks then this isn’t the post for you. This is all about a high-value approach to blogging that you can use on a site that you love and don’t want to take unnecessary risks with.
But saying it will take 6 months or a year is kind of irresponsible of me because every blog and niche is different. It will depend a lot on how prolific you can be, and how willing you are to learn a new approach.
How to get 100,000 visitors a month from Google
Okay, now we can get into the real tofu and potatoes of the post.
And, as always, if you get to the end and think I’ve missed something important or have any questions please leave a comment and let me know.
1. Choose a topic, keywords and target market that has the depth
The very first thing you need to do if you want to have a good SEO strategy is know what keywords you are going after and what target market you are trying to tap into.
Too often I see blogs that have a very generalised topic which leads to a lot of fragmented content, an unresponsive mailing list and not a lot of success.
When researching your topic, please make sure you know what you want to talk about and how your blog is going to be different to all the others out there. It is very important that you think about deliberate ways that your topic is going to stand out.
When researching keywords, it’s a good idea to know who your competition is and how saturated the market is. There are some niches that are very, very hard to compete in. The main worry, however, is a niche with not enough traffic.
And that means your traffic vanishes.
My own little story with this issue
I’ve told this story before but when I first got into blogging I had a few fitness blogs which made money pretty exclusively through Google Adsense. One day I woke up and all my traffic (and revenue!) had gone – I’d received a pretty significant Google penalty for some unknown reason.
Lucky for me, the traffic came back.
But it was a very scary experience and it taught me that I need to ensure that I have diversified traffic sources that act as a back up in case one of them gets accidentally or deliberately turned off.
How long does it take to get 100,000 visitors a month from Google?
Something I want to stress in this post is that my approach to Google traffic is one that is very clean, natural and safe.
And “safe” isn’t always a word that sits well with entrepreneurs.
Because it usually means slow.
If you’re after some short term SEO tricks to help you get an inferior website ranked in two weeks then this isn’t the post for you. This is all about a high-value approach to blogging that you can use on a site that you love and don’t want to take unnecessary risks with.
But saying it will take 6 months or a year is kind of irresponsible of me because every blog and niche is different. It will depend a lot on how prolific you can be, and how willing you are to learn a new approach.
How to get 100,000 visitors a month from Google
Okay, now we can get into the real tofu and potatoes of the post.
And, as always, if you get to the end and think I’ve missed something important or have any questions please leave a comment and let me know.
1. Choose a topic, keywords and target market that has the depth
The very first thing you need to do if you want to have a good SEO strategy is know what keywords you are going after and what target market you are trying to tap into.
Too often I see blogs that have a very generalised topic which leads to a lot of fragmented content, an unresponsive mailing list and not a lot of success.
When researching your topic, please make sure you know what you want to talk about and how your blog is going to be different to all the others out there. It is very important that you think about deliberate ways that your topic is going to stand out.
When researching keywords, it’s a good idea to know who your competition is and how saturated the market is. There are some niches that are very, very hard to compete in. The main worry, however, is a niche with not enough traffic.
One simple place to start is by logging into Google Adwords and using their suite of Tools. One of them will estimate search volume and show you the Adwords bidding competition. This will give you a pretty good idea about whether your market is worth the effort.
Make sure you try a lot of variations of your keywords here. Even small changes like plurals or alternative words that seem similar can have a massive effect on traffic numbers.
At this stage you’ll also want to look at your competition using a service like Majestic to see what keywords are going around, who is working on what, etc. You can then go and spend some time manually searching and clicking through to websites to see if there is anything that you can do better than what is already out there.
At this point I’d like to just mention that passion really is the most important thing here. It’s something I’ve heard successful bloggers like Glen from ViperChill say again and again. Even if you find a profitable niche to work in, you’ll soon lose interest at all the hard (and boring tasks) if you don’t love it and sincerely want to help your readership.
That is very important.
2. Get your own domain name and self-hosted WordPress setup
How many times have you seen a free blog like Tumblr or Blogger in the first position on Google? Not often is the answer.
Google gives a much higher weighting to websites and blogs that have their own domain name and host because it is a pretty basic signal that that website is going to be taking itself more seriously – hence better quality. Here’s a quick video explaining my preferred setup.
Make sure you try a lot of variations of your keywords here. Even small changes like plurals or alternative words that seem similar can have a massive effect on traffic numbers.
At this stage you’ll also want to look at your competition using a service like Majestic to see what keywords are going around, who is working on what, etc. You can then go and spend some time manually searching and clicking through to websites to see if there is anything that you can do better than what is already out there.
At this point I’d like to just mention that passion really is the most important thing here. It’s something I’ve heard successful bloggers like Glen from ViperChill say again and again. Even if you find a profitable niche to work in, you’ll soon lose interest at all the hard (and boring tasks) if you don’t love it and sincerely want to help your readership.
That is very important.
2. Get your own domain name and self-hosted WordPress setup
How many times have you seen a free blog like Tumblr or Blogger in the first position on Google? Not often is the answer.
Google gives a much higher weighting to websites and blogs that have their own domain name and host because it is a pretty basic signal that that website is going to be taking itself more seriously – hence better quality. Here’s a quick video explaining my preferred setup.
- Exact match keywords
A few years ago if you could get an exact match phrase you’d be more likely to rank at the top. Now this isn’t so popular and can look a bit spammy. However, for local search, things like ArchitectMelbourne.com.au still rank extremely well if you can get them. - Keyword + noun
Another popular method is to take the keyword that you are targeting and add a noun or adjective to it. Blog Tyrant could be an example of this approach if I was targeting the keyword “blog”. - Distinctive domains
This is actually now the best option given that all the good keyword domains are taken. Being distinctive is important. Look at a site like ViperChill where the domain name has nothing to do with anything but you’ll never forget it.
3. Change your general WordPress settings for better SEO performance
For the most part, WordPress is a pretty SEO-friendly platform. That being said, there are a few little default things that we want to change from the get go.
The first is your default permalinks structure which is often set to some combo of the date and name. I like to set this to just post name as we will want the keywords that we are targeting to show up in the post. Just go Settings > Permalinks > Post Name.
Remember, if you already have your blog up and running you don’t want to change any existing permalinks as that will result in any links pointing to that old structure to throw an error. We only want it for future things.
The next thing you want to make sure is that your post titles are set to h1 tags and not anything else. Often you find that WordPress themes have the site name as the first header and then the post title is h2 which is a mistake. You can change this by going Appearance > Editor > Single Post and then changing your post title to the right tag.
The last basic WordPress thing we want to change is your sidebar. Get rid of everything in there except for an email subscriber opt-in form and maybe some links to your most popular posts. You don’t need all that Meta stuff in there, and you especially don’t want any blogroll links.
4. Install an SEO-specific plugin like WordPress SEO by Yoast
Now you’ll want to get a little more advanced and install a plugin that has been specifically designed for improving your WordPress blog’s search engine performance. The most popular and well respected is WordPress SEO by Yoast.
This plugin is actually quite intimidating for beginner/intermediate level bloggers. There are a lot of settings and options and you will be introduced to a whole new lexicon of SEO-related words.
Don’t panic.
Firstly, Yoast has written a really comprehensive guide on how to get yourself properly setup. Secondly, it’s not the kind of thing you need to get totally correct before you do anything else – you can tweak as you go. I would earmark half a day of your time to add the plugin and go through the above article making changes and then just leave it for a while.
5. Carefully tweak and improve your user experience ranking factors
The above plugin and settings mostly tweak your site to make it look better in the eyes of Google bots. But what we want to do now is make sure it looks good in the eyes of your human readers.
The interesting thing about this is that improving a blog’s user experience also leads to a better ranking performance because Google only wants to refer its customers to highly useful sites.
Start by making sure you have a mobile responsive WordPress theme. This is especially important since the Google mobile update that happened a few weeks ago.
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source:https://www.blogtyrant.com/how-to-get-google-to-send-you-119717-visitors-every-month/
Pay-Per-Click Advertising: What Is PPC & How Does It Work?
What Is Pay-Per-Click Advertising?
PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
How Does Pay-Per-Click Advertising Work?
In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject the what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
Pay-Per-Click Advertising: Keywords
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.
Say, for example, that your business specializes in camping equipment. A user wanting to purchase a new tent, sleeping bag, or portable stove might enter the keyword “camping equipment” into a search engine to find retailers offering these items.
At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser.
Saturday, September 23, 2017
Starting Ads with Facebook
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.
Paid advertising on Facebook seems to be one of
Paid advertising on Facebook seems to be one of
the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get?
And what can you expect for your hard-earned money?
In this post, we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences.
Let’s jump right in…
And what can you expect for your hard-earned money?
In this post, we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences.
Let’s jump right in…
How to Set Up a Facebook Ads Campaign
Step 1: Set some goals for your Facebook Ads
Before you jump in and create any adverts, it’s important to first think about why you’re advertising and what you’re aiming to achieve. By setting yourself a few goals ahead of going live with ads, you also have something to measure your success against.
For example, if you’re looking to increase downloads of your mobile app through Facebook Ads, you could set a goal of 100 downloads in the first month. This will also help you when it comes to choosing the correct objective for your Facebook Ads campaign in Step 3 below. Some more example goals could be:
Increase traffic to my website from Facebook
Increase attendance at my event
Generate new leads
Increase the reach of our content on Facebook
Boost engagement for our Facebook Page
Step 2. Head over to Facebook Ads Manager
All of Facebook’s ad campaigns run through the Facebook Ads Manager tool, which you can access via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook page.
Once you’re into the Ads manager, you can navigate with the menu on the left-hand side of the page. To get started with your first ad, click the green button in the top-right corner of the page.
Step 3. Choose your objective
When you click to create a Facebook Ad, you’ll go to a page where you choose the objective for your campaign. There are 15 options here for what you might want to achieve:
With Facebook, you have many different ways of approaching an ad campaign. These ways can typically fall within three categories of benefits:
Awareness
Objectives that generate interest in your product or service:
Boost your posts
Promote your page
Reach people near your business
Increase Brand Awareness
Increase your reach
Top tip: For small budgets, you’re likely to get the most bang for your buck with the awareness ad types. Moz found that $1 per day can grow your audience by 4,000 people (this didn’t quite match our experience, though it’s well worth trying).
Consideration
Objectives that get people to start thinking about your business and look for more information about it:
Send people to a destination on or off Facebook
Get installs of your app
Raise attendance at your event
Get video views
Collect leads for your business
Conversion
Objectives that encourage people interested in your business to purchase or use your product or service:
Increase conversions on your website
Increase engagement in your app
Get people to claim your offer
Promote a product or catalogue
Get people to visit your shops
Once you’ve selected your marketing objective, you’ll then be asked to name your campaign:
Awareness
Objectives that generate interest in your product or service:
Boost your posts
Promote your page
Reach people near your business
Increase Brand Awareness
Increase your reach
Top tip: For small budgets, you’re likely to get the most bang for your buck with the awareness ad types. Moz found that $1 per day can grow your audience by 4,000 people (this didn’t quite match our experience, though it’s well worth trying).
Consideration
Objectives that get people to start thinking about your business and look for more information about it:
Send people to a destination on or off Facebook
Get installs of your app
Raise attendance at your event
Get video views
Collect leads for your business
Conversion
Objectives that encourage people interested in your business to purchase or use your product or service:
Increase conversions on your website
Increase engagement in your app
Get people to claim your offer
Promote a product or catalogue
Get people to visit your shops
Once you’ve selected your marketing objective, you’ll then be asked to name your campaign:
Step 4: Define your audience and budget
Customizing your target audience
This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:
Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
Age
Gender
Languages
Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:
Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
Age
Gender
Languages
Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
Behaviors – Things like purchase behavior and intent, as well as device usage
Connections – Choose to show the ad to all people, just those connected to Buffer, or those not connected to Buffer
In addition, with the Connections setting, you can choose advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. You can also further customize your targeting using custom audiences to retarget people who have already interacted with your business.
Example: Choosing an audience for a Buffer ad
Facebook recommends narrowing your reach in a targeted way in order to maximize the impact of your ad. We went quite narrow with this experiment, choosing the following audience demographics:
Location: United States
Interests: Social media
Excluded: People who already like Buffer
Age: 18-65+
Language: English (US)
This gave us an estimated reach of up to 3,200 people out of 14 million. The 3,200 people are how many we could expect to be online any given day and potentially see our ad.
Setting your budget
Once you’ve selected your target audience, you next need to choose how much you’d like to spend on your ad. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can also set your budget to Daily or Lifetime:
Daily: A daily budget is the average that you’ll spend every day.
Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.
Once you’ve selected your target audience, you next need to choose how much you’d like to spend on your ad. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can also set your budget to Daily or Lifetime:
Daily: A daily budget is the average that you’ll spend every day.
Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.
Step 5: Create your advert
This is where it gets really fun! It’s now time to choose the images (or video), headline, body text, and where your ad will be displayed on Facebook. For the text, you get 90 characters to share a quick message that will appear above your image(s) or video.
There are two ways to create adverts: Using an existing post or creating a new advert. Here’s a quick look at both options.
Using an existing post
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert:
This is where it gets really fun! It’s now time to choose the images (or video), headline, body text, and where your ad will be displayed on Facebook. For the text, you get 90 characters to share a quick message that will appear above your image(s) or video.
There are two ways to create adverts: Using an existing post or creating a new advert. Here’s a quick look at both options.
Using an existing post
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert:
source:https://blog.bufferapp.com/facebook-ads
Friday, September 22, 2017
Wednesday, September 20, 2017
Can You Make Money from Affiliate Marketing? If so How?
This is a follow up article for the How do I Start a Blog and Make Money Online series that we have been publishing on this blog to help the newbie’s get started with a blog.
Before I start, I would like to make one thing clear:
I do not believe in easy money and there are no magical tips in this article that will help you get rich overnight. So if you are after easy money then this article is not for you.
This article mainly covers the following topics:
What affiliate marketing is and the different types of affiliate marketing
The advantages of being an affiliate marketer
Some tips and good practices to become a successful affiliate marketer
So, can you really make money from affiliate programs? Well yes and no; there is money in affiliate marketing but if YOU can make money from it or not depends on a lot of other factors such as your commitment, experience, site traffic etc.
What is Affiliate Marketing?
According to Wikipedia
“Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts”
Basically, you as a publisher will be rewarded when you help a business by promoting their products or services. So for example, if you sign up for Tips and Ticks HQ’s affiliate program and promote it’s products then you will get a commission when the visitor you send from your site makes a purchase.
Affiliate marketing is probably one of the quickest and cheapest (not the easiest) ways to start making money online as you don’t have to create any products yourself. You simply link up a buyer and a seller, and you take a commission on the sale that has been referred by you.
How Does Affiliate Marketing Work?
When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website to start referring traffic. When interested visitors click on these links from your site they get redirected to the product site and if they purchase a product or subscribe to a service you as the referrer make a commission.
The sellers can track your performance through your affiliate ID and the affiliate softwares (eg. WP Affiliate Platform) that they use. You also have complete, real time access to all sales and commissions stats.
You don’t need to sell products all the time to make a commission. Different affiliate programs can use different payment terms such as:
Pay per Sale: In this program a merchant pays you a percentage of the sale price when the purchase is completed.
Pay per Click: In this program you get paid based on the number of visitors you redirect to the Merchant’s website from your affiliate site, whether or not a sale is made.
Pay per Lead: You get paid once the referred visitors provide their contact information on the target site by filling out a simple contact form.
Why be an Affiliate Marketer?
Affiliate marketing is considered to be one of the world’s fastest growing and best internet marketing techniques to earn money online and I will explain why:
Cost effective: Marketing on the internet is cheap and you don’t have to worry about the production cost as the product is already developed by the seller. You don’t need a physical business location or hire employees either.
Global Market: Online marketing gives you the opportunity to reach people all over the world easily.
No Fees: You don’t need to pay anything to join affiliate programs.
No Storage No Shipping: You don’t need to worry about storage, packing or shipment of the product. They are all taken care of by the seller.
No customer support: You don’t need to provide any customer support or deal with consumer complaints as the Seller does that for you.
Passive income: A regular job can give you a fixed income as long as you continue to work. Depending on your marketing skill Affiliate marketing can create a steady flow of income even when you are not in front of your computer.
Work from home: If you make enough money then you don’t have to worry about going to work at the same time every day or getting stuck in traffic. You can work in the comfort of your own home.
Tips on Becoming a Successful Affiliate Marketer
After reading all the benefits of affiliate marketing if you think you will be rich over night by selling affiliate products online then you are wrong. Affiliate marketing is definitely an excellent way to make money online but it’s highly competitive too. In order to be successful in Affiliate marketing you need to know the market needs, learn how to promote products, what works and what doesn’t. The following are a few tricks on becoming successful in affiliate marketing that I have learnt over time.
1. Only Choose a Handful of Good Products
The first mistake a lot of affiliate marketers make is that they register with too many different affiliate programs and try to promote everything. Pursuing affiliate marketing down this path can become very overwhelming and you won’t be able to promote any product properly. All you need in order to be successful is a handful of good products to promote. Try to understand the market needs and look for products that align correctly with the topic of your site.
2. Use Several Traffic Sources to Promote Products
Most affiliate marketers put up the ads only on their sites. There is nothing wrong with this approach but know that there are many other traffic sources that you can tap into and promote the products simultaneously. The more targeted traffic you can send to the sales page the more your chances are of making money.
Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
3. Test, Measure and Track Your Affiliate Campaign
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
Most affiliate programs will give you basic stats that you may need but there is nothing stopping you from using your own conversion tracking software too. There are many conversions tracking sofware out there that you can use to track your affiliate campaign.
4. Research the Demand of the Product
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
5. Stay Current with New Methods and Techniques
Affiliate marketing is a very competitive field and people are always coming up with new techniques. Try to stay current with these new techniques and market trends otherwise you will fall behind.
6. Choose the Right Merchant
When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
7. Use Helpful Tools
If you are serious about affiliate marketing then try to find tools that will help you be more efficient. There are many helpful tools out there. If you are using a WordPress powered site then consider getting a plugin similar to the Affiliate Link Manager.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.
Before I start, I would like to make one thing clear:
I do not believe in easy money and there are no magical tips in this article that will help you get rich overnight. So if you are after easy money then this article is not for you.
This article mainly covers the following topics:
What affiliate marketing is and the different types of affiliate marketing
The advantages of being an affiliate marketer
Some tips and good practices to become a successful affiliate marketer
So, can you really make money from affiliate programs? Well yes and no; there is money in affiliate marketing but if YOU can make money from it or not depends on a lot of other factors such as your commitment, experience, site traffic etc.
What is Affiliate Marketing?
According to Wikipedia
“Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts”
Basically, you as a publisher will be rewarded when you help a business by promoting their products or services. So for example, if you sign up for Tips and Ticks HQ’s affiliate program and promote it’s products then you will get a commission when the visitor you send from your site makes a purchase.
Affiliate marketing is probably one of the quickest and cheapest (not the easiest) ways to start making money online as you don’t have to create any products yourself. You simply link up a buyer and a seller, and you take a commission on the sale that has been referred by you.
How Does Affiliate Marketing Work?
When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website to start referring traffic. When interested visitors click on these links from your site they get redirected to the product site and if they purchase a product or subscribe to a service you as the referrer make a commission.
The sellers can track your performance through your affiliate ID and the affiliate softwares (eg. WP Affiliate Platform) that they use. You also have complete, real time access to all sales and commissions stats.
You don’t need to sell products all the time to make a commission. Different affiliate programs can use different payment terms such as:
Pay per Sale: In this program a merchant pays you a percentage of the sale price when the purchase is completed.
Pay per Click: In this program you get paid based on the number of visitors you redirect to the Merchant’s website from your affiliate site, whether or not a sale is made.
Pay per Lead: You get paid once the referred visitors provide their contact information on the target site by filling out a simple contact form.
Why be an Affiliate Marketer?
Affiliate marketing is considered to be one of the world’s fastest growing and best internet marketing techniques to earn money online and I will explain why:
Cost effective: Marketing on the internet is cheap and you don’t have to worry about the production cost as the product is already developed by the seller. You don’t need a physical business location or hire employees either.
Global Market: Online marketing gives you the opportunity to reach people all over the world easily.
No Fees: You don’t need to pay anything to join affiliate programs.
No Storage No Shipping: You don’t need to worry about storage, packing or shipment of the product. They are all taken care of by the seller.
No customer support: You don’t need to provide any customer support or deal with consumer complaints as the Seller does that for you.
Passive income: A regular job can give you a fixed income as long as you continue to work. Depending on your marketing skill Affiliate marketing can create a steady flow of income even when you are not in front of your computer.
Work from home: If you make enough money then you don’t have to worry about going to work at the same time every day or getting stuck in traffic. You can work in the comfort of your own home.
Tips on Becoming a Successful Affiliate Marketer
After reading all the benefits of affiliate marketing if you think you will be rich over night by selling affiliate products online then you are wrong. Affiliate marketing is definitely an excellent way to make money online but it’s highly competitive too. In order to be successful in Affiliate marketing you need to know the market needs, learn how to promote products, what works and what doesn’t. The following are a few tricks on becoming successful in affiliate marketing that I have learnt over time.
1. Only Choose a Handful of Good Products
The first mistake a lot of affiliate marketers make is that they register with too many different affiliate programs and try to promote everything. Pursuing affiliate marketing down this path can become very overwhelming and you won’t be able to promote any product properly. All you need in order to be successful is a handful of good products to promote. Try to understand the market needs and look for products that align correctly with the topic of your site.
2. Use Several Traffic Sources to Promote Products
Most affiliate marketers put up the ads only on their sites. There is nothing wrong with this approach but know that there are many other traffic sources that you can tap into and promote the products simultaneously. The more targeted traffic you can send to the sales page the more your chances are of making money.
Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
3. Test, Measure and Track Your Affiliate Campaign
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
Most affiliate programs will give you basic stats that you may need but there is nothing stopping you from using your own conversion tracking software too. There are many conversions tracking sofware out there that you can use to track your affiliate campaign.
4. Research the Demand of the Product
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
5. Stay Current with New Methods and Techniques
Affiliate marketing is a very competitive field and people are always coming up with new techniques. Try to stay current with these new techniques and market trends otherwise you will fall behind.
6. Choose the Right Merchant
When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
7. Use Helpful Tools
If you are serious about affiliate marketing then try to find tools that will help you be more efficient. There are many helpful tools out there. If you are using a WordPress powered site then consider getting a plugin similar to the Affiliate Link Manager.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.
source:https://www.tipsandtricks-hq.com/can-you-make-money-from-affiliate-marketing-if-so-how-2473
Does Facebook Ads Allow Affiliate Links?
To make money from affiliate links, you need to refer people to the destination of the link. With sufficiently high traffic, you can make quite a bit of money. Even with lower traffic, if your commission is high enough, you can pull in quite the haul. It seems like a no-brainer to use some of that potential cash to set up an advertisement that will convert for you. It’s like having most of the work of ad placement done for you.
Facebook seems like it would be perfect for this. Invest $10, reach 50,000 targeted users who you know are going to be interested in your affiliate product. Post the affiliate link in the ad, fill it with interesting copy and an attractive image, and you’re good to go.
There’s just one question; can it be done? Is it against Facebook’s rules, or does something prevent it from working?
Facebook’s Rules
If you run a quick search for “affiliate” in Facebook’s ad guidelines, you won’t find much. Nevertheless, the experience of thousands of users online indicates that affiliate links are not allowed through Facebook ads. Many of these users, however, go on to ask the obvious question; if affiliate links aren’t allowed, how come we see affiliate links in ads all the time?
The Fickle Enforcement of Policies
The answer comes in the same way that any question about Facebook’s 20% text on images rule, their rule against clickbait headlines and their rule about gated content comes. That is to say, technically all of these things are against the rules, but practically there’s no real way for Facebook to enforce them with 100% accuracy. The site administration does the best they can, but they don’t have a lot of power, time or breadth of actions they can take to really be effective.
As a result, one of the biggest factors to using an affiliate link with Facebook ads is tenacity. You can submit an ad with an affiliate link, and it might be denied, or it might not. If it’s denied, you can change up the ad slightly and submit it again. Once more, there’s a chance it might be denied. If it is, repeat the process until your ad gets through.
Redirects and Sandwich Pages
Another trick you can use to get an affiliate link through Facebook’s ads filter is to use a sandwich page of some kind, or a redirect. Redirects are a little more frowned upon than so-called sandwich pages, because they’re more obviously a form of cloaking to get your affiliate link posted. Even using a URL shortener may be enough to get your link passed through successfully.
A sandwich page is a page that sits between your target affiliate link and the Facebook ad. Essentially, it operates as the meat in between the two sites, hence the sandwich metaphor. You might also use a basic landing page for this purpose. The goal would be to create a landing page where ever relevant product link is your affiliate link.
Of course, a sandwich page requires that you have your own hosting and the skills or tools necessary to create such a page. There is an art to landing pages, and you can make use of that linked page to optimize your landing page in as many ways as possible.
This does tend to go against the idea of a no-website Facebook affiliate ad, but it’s a much better route to take in the long run.
source:http://boostlikes.com/blog/2015/01/facebook-ads-allow-affiliate-links
Tuesday, September 19, 2017
3 Ways To Boost Your Affiliate Marketing Sales
Affiliate marketing is a type of business where a merchant meets a
publisher to advertise or promote their products or services on their
website using special links, banners. The aim is to get customers to
view these promotions and click on them, thus leading them to the page
where they make their purchase from the merchant.
Everyone stresses that to boost your affiliate marketing sales, you need to get more traffic.
Driving traffic to your website is all good and fine, but that is not
the only way to boost your affiliate marketing sales. You can use your
existing customers to increase your sales, and this may be even easier
than trying to get new customers. By improving your customers’ loyalty
to you, you increase your chances of boosting your affiliate marketing
sales with huge profits.
When your existing customers trust you, you even stand to get more
traffic from them. In the end, you aren’t the one getting more traffic
to your website: your customers are doing that for you. Before you start
working out how to get more traffic to increase your affiliate
marketing sales, you should consider other ways to boost your sales,
such as offering bonuses through your links, creating a sales funnel,
and getting prospective customers to trust you before making a pitch to
them.
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| Offer Bonuses For Purchasing Via Your Affiliate Links |
As an affiliate marketer, you usually get affiliate links with unique codes from the merchant whose products or services you are promoting. When you get customers to click on those links, they are redirected from your website to the merchant’s website to complete the sale. The code in your link lets the merchant know that the sale was made from that particular link of yours, getting you a percentage of the sale.To thank customers for doing business with you, or to encourage them to keep doing business with you, you can offer them bonuses for purchasing items using your affiliate links. Let them know that making certain purchases via certain links will earn them bonuses.
This will keep the customers with you because the bonuses show that you appreciate them and the business they bring you. This will also mean more sales for you, which then shows that you have effectively boosted your affiliate marketing sales, and all without getting new customers to purchase from you.
Create a Sales Funnel
Sales funnel is a strategy that you, as an affiliate marketer, create to get prospective customers from the stage of being aware of your product or service to getting interested in what you are promoting, and then making a sale. To create your sales funnel, you need to think in terms of from big to small, just as a funnel is shaped.
You should start with a high-priced product or service that you know will not get a lot of customers. Since knowing this, keep gathering lower-priced products that can get you more customers, and promote them on your website.
Your website or your blog is your means of reaching out to customers online. Write interesting articles on your blog, and use social media to promote your site, promotions and offers.
Use opt-in forms to get interested visitors to give you their email addresses. Send them emails at intervals about promotions and offers and links to certain items they may be interested in.
Make the sale, selling them the least-priced products available. Now that you have them, you can increase the prices. This is how you create a sales funnel. Most important of all, however: you must know your product, and you must know your customers. Knowing your customers makes it easier to sell to them, and this will boost your affiliate marketing sales.
You should start with a high-priced product or service that you know will not get a lot of customers. Since knowing this, keep gathering lower-priced products that can get you more customers, and promote them on your website.
Your website or your blog is your means of reaching out to customers online. Write interesting articles on your blog, and use social media to promote your site, promotions and offers.
Use opt-in forms to get interested visitors to give you their email addresses. Send them emails at intervals about promotions and offers and links to certain items they may be interested in.
Make the sale, selling them the least-priced products available. Now that you have them, you can increase the prices. This is how you create a sales funnel. Most important of all, however: you must know your product, and you must know your customers. Knowing your customers makes it easier to sell to them, and this will boost your affiliate marketing sales.
Always Build Trust Before Making The Pitch
Your customers need to trust you before you try to sell them anything.
This is what keeps customers loyal, and loyal customers help to boost
your affiliate marketing sales. How can you get your customers to trust
you before making a pitch to them?
- Know What You Are Selling
- Know Who Your Customer Is
- Ask Questions And Pay Attention To Answers
- Don’t Criticise The Competition
- Be Honest and Helpful
Questions? Leave a comment below:
Thursday, August 31, 2017
Top 13 Affiliate Networks For 2017
1. ClickBank
Clickbank is huge. And it’s been in the game for over 17 years. ClickBank’s focus is digital information products. As one of the largest online retailers, ClickBank has a vast library of over 6 million unique products in order to reach 200 million customers around the world.
2. Rakuten
Formerly Buy.com, Rakuten.com has grown into a monster. Rakuten ranks among the top three e-commerce companies in the world with over 90,000 products from 38,500 shop owners and more than 18 million customers. Among its numerous online properties, its flagship B2B2C (business-to-business-to-consumer) model e-commerce site Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.
3. CJ Affiliate
Formerly Commission Junction, CJ Affiliate by Conversant reaches millions of consumers shopping online through their affiliate marketing network. The Conversant, Inc. companies include Commission Junction, Dotomi, Greystripe, Mediaplex, and ValueClick Media.
4. Amazon Asscociates
Amazon.com needs no intorduction. Amazon is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. It’s affiliate network, called Amazon Associates, allows you to tap into over a million products
to advertise to your customers.
5. ShareSales
ShareASale has been in business for 15 years, exclusively as an affiliate marketing network. Their technology receives accolades for speed, efficiency, and accuracy – and their reputation as a fair and honest business is well known within the industry.
6. eBay Affiliates
Many marketers don’t even know that eBay has an affiliate network. eBay has now been online for over 20 years. The ebay Partner Network provides first class tools, tracking, and reporting.
7. AvanGate
Avangate is a player in digital commerce that you may not be familiar with. Avangate, backed by a cloud platform, focuses on online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. More than 4000 digital businesses in over 180 countries trust Avangate including Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky Lab, Telestream, Spyrix and CleverControl.
8. FlexOffers
FlexOffers.com is a premiere affiliate network that builds mutually profitable relationships between strategic, skilled, and trustworthy online publishers and a robust portfolio of 5,000+ popular advertisers spanning all verticals. With over 10+ years of experience in the affiliate marketing industry, they offer unparalleled customer service, an array of optimized data delivery tools, and fast and dependable payments– proving that flexibility is the key to affiliate success. FlexOffers.com was recently ranked the eighth overall affiliate network in the Revenue+Performance Top 20 Affiliate (CPS) Network 2015 Blue Book survey.
9. AvantLink
Avantlink is the industry-leading technology platform for affiliate referrals. Avantlink works hard to remain on the cutting edge with constant upgrades and updates to the their platform, rapid implementation of new tools and technology, and an unyielding emphasis on quality over quantity.
10. Revenue Wire
RevenueWire is a global ecommerce platform specifically designed for companies that sell digital products online (just like Clickbank). Combined with industry-leading services like AffiliateWire, their ecommerce platform is a player in more than 120 countries.
11. ReviMedia
ReviMedia is an online lead generation network specializing in owned and operated campaigns for insurance, home services, and financial verticals, as well as exclusive advertisers’ campaigns both focused in the US and international markets. They also own their own proprietary lead management platform called Px.com which offers quality scoring of every lead and insights into performance by key demographic info. ReviMedia is extremely flexible to run campaigns with many different integrations. They pride themselves on their transparency with clientele as well as having flexible payment terms. ReviMedia also offers advertising partners access to their vast direct publisher network of over 2,000 publishers. They consider themselves a one-stop-shop!
12. AdCombo
AdCombo is a CPA Marketing Network, that uses its own in-house technology, that allows you to customize advertising campaigns to reach your targeted audience throughout the globe. They aim at, and hit their target in, encouraging strategic lucrative partnerships between advertisers and publishers to monetize their traffic. AdCombo has offices and co-workings in 5 cities around the globe.
13. AffiBank
AffiBank is a comprehensive and categorized affiliate programs marketplace. Most of the offers pay affiliates a whopping 75% commissions on sales. Most of the affiliate programs listed in AffiBank’s marketplace use AffiBank’s in-house tracking system.
source:http://www.highpayingaffiliateprograms.com/affiliate-network/
Wednesday, August 30, 2017
10 Affiliate Marketing Strategies
1. Go one inch wide and one mile deep
Many first-time affiliate marketers make the mistake of going one mile wide and one inch deep: trying to dominate forty niches in their first few years.
When you hear about friends making millions from Clickbank products, and marketing products in emerging niches, it can be tough to stay focused.
The price for losing focus, though, is having a portfolio of 21 websites in random niches all with a pitiful domain authority generating next to nothing in sales.
By all means, experiment with different niches once you’ve achieved a level of success you’re happy with on your first website, but to begin with go one inch wide and a mile deep.
2. Create content that your competition can’t compete with
One of the biggest challenges facing affiliate marketers right now is the need to prove their value as middlemen in the value chain.
One of the biggest advantages affiliates have over established brands, and one of the greatest opportunities to add value, is the ability to be agile and act quickly with content marketing.
While brands spend months approving their content strategy and holding fruitless meetings, affiliates can be creating content of such a high standard, that competitors simply won’t have the resources to compete with, and Google would be foolish not to drive traffic to.
3. Build a brand that adds value to the consumer
It’s no surprise that Google’s brand-bias is strengthening. For many affiliates, this is quite a concern, as affiliates haven’t traditionally had to concern themselves with building a strong brand.
When you look at the leading sites in insurance, travel, property, personal finance, and homeware, it’s interesting to note that many of these sites are affiliate sites. They’re also strong brands.
Moneysupermarket, Agoda, Houzz, Which, LastMinute.com, and Compare.com are all ultra-successful affiliate sites due to the strength of their brands, their editorial integrity, and the value they offer consumers.
4. Build a foundation of recurring affiliate revenue
With affiliate marketing, there is no assurance that your current strategy will work in a month’s time. Whether it’s due to Google updating their ranking algorithm, your favourite affiliate program shutting down, or media buying costs increasing, you’d be wise to mitigate against the possibility of major changes.
5. Don’t rely on a single traffic source
In February 2011, many successful affiliate woke up to find that they’re probably going to go out of business in a matter of weeks or months, no thanks to Google releasing the initial panda update.
The same thing happened again when Google launched the Penguin update in April 2012.
It’s happening to brands who’ve built up organic Facebook Page audiences, and it’s going to happen time and time again across many third-party platforms whose business model revolves around selling eyeballs.
Some of the people hit by these updates were good friends and clients, which is why I’ve been preaching about diversification of traffic ever since.
Ideally, you should own your audience – not rent it. If you absolutely have to rent it, rent it from multiple sources.
6. Be prepared for mobile
In November 2014, mobile accounted for 46% of all affiliate clicks and 26% of all affiliate retail sales. How does this affect the individual affiliate?
For one, if you’re directing traffic to sites that aren’t mobile friendly, you’re probably losing a lot of potential commissions.
Google have also started to send some rather blatant nudges to webmasters that their websites should be mobile friendly. In November, they launched a mobile-friendliness checker and began experimenting with displaying whether a page is mobile-friendly or not in search results.
So, having a mobile-friendly site could become a good strategy for outranking your non-mobile friendly competitors in the search results.
Another consideration is that with more people using and purchasing from mobile devices, certain niches, products, and search criteria will rise in popularity, and can be capitalised on by forward-thinking affiliates.
Needless to say, if you’re not prepared for mobile, you’re preparing to be left behind.
7. Get in front of breakout and seasonal trends
Affiliate marketers have been taking advantage of trends for a long time. Yet, new trends continue to breakout, creating hundreds of new weird and wonderful multi-million dollar niches every year.
The first differentiation to make is between seasonal and breakout trends. Seasonal trends are recurring, and often predictable, peaks in popularity that you can prepare for in advance.
Google Trends is your best friend for identifying seasonal trends. While you can just type in a keyword to see how it’s search volume fluctuates throughout the year, you can also use the category functionality to find seasonal trends in specific industries.
Breakout trends are much harder to predict. From electronic cigarettes and online TV, to selfie sticks and cinnamon flavoured whisky, even the most experienced industry experts often have a hard time predicting as far as six months into the future of their industry.
Regardless, reading the predictions of experts in your industry is a good place to start. If you want to know what products might be worth promoting in the travel industry this year, for example, you might want to experiment with search queries.
8. Promote products that raise your affiliate income by an order of magnitude
Many first-time affiliate marketers make the mistake of going one mile wide and one inch deep: trying to dominate forty niches in their first few years.
When you hear about friends making millions from Clickbank products, and marketing products in emerging niches, it can be tough to stay focused.
The price for losing focus, though, is having a portfolio of 21 websites in random niches all with a pitiful domain authority generating next to nothing in sales.
By all means, experiment with different niches once you’ve achieved a level of success you’re happy with on your first website, but to begin with go one inch wide and a mile deep.
2. Create content that your competition can’t compete with
One of the biggest challenges facing affiliate marketers right now is the need to prove their value as middlemen in the value chain.
One of the biggest advantages affiliates have over established brands, and one of the greatest opportunities to add value, is the ability to be agile and act quickly with content marketing.
While brands spend months approving their content strategy and holding fruitless meetings, affiliates can be creating content of such a high standard, that competitors simply won’t have the resources to compete with, and Google would be foolish not to drive traffic to.
3. Build a brand that adds value to the consumer
It’s no surprise that Google’s brand-bias is strengthening. For many affiliates, this is quite a concern, as affiliates haven’t traditionally had to concern themselves with building a strong brand.
When you look at the leading sites in insurance, travel, property, personal finance, and homeware, it’s interesting to note that many of these sites are affiliate sites. They’re also strong brands.
Moneysupermarket, Agoda, Houzz, Which, LastMinute.com, and Compare.com are all ultra-successful affiliate sites due to the strength of their brands, their editorial integrity, and the value they offer consumers.
4. Build a foundation of recurring affiliate revenue
With affiliate marketing, there is no assurance that your current strategy will work in a month’s time. Whether it’s due to Google updating their ranking algorithm, your favourite affiliate program shutting down, or media buying costs increasing, you’d be wise to mitigate against the possibility of major changes.
5. Don’t rely on a single traffic source
In February 2011, many successful affiliate woke up to find that they’re probably going to go out of business in a matter of weeks or months, no thanks to Google releasing the initial panda update.
The same thing happened again when Google launched the Penguin update in April 2012.
It’s happening to brands who’ve built up organic Facebook Page audiences, and it’s going to happen time and time again across many third-party platforms whose business model revolves around selling eyeballs.
Some of the people hit by these updates were good friends and clients, which is why I’ve been preaching about diversification of traffic ever since.
Ideally, you should own your audience – not rent it. If you absolutely have to rent it, rent it from multiple sources.
6. Be prepared for mobile
In November 2014, mobile accounted for 46% of all affiliate clicks and 26% of all affiliate retail sales. How does this affect the individual affiliate?
For one, if you’re directing traffic to sites that aren’t mobile friendly, you’re probably losing a lot of potential commissions.
Google have also started to send some rather blatant nudges to webmasters that their websites should be mobile friendly. In November, they launched a mobile-friendliness checker and began experimenting with displaying whether a page is mobile-friendly or not in search results.
So, having a mobile-friendly site could become a good strategy for outranking your non-mobile friendly competitors in the search results.
Another consideration is that with more people using and purchasing from mobile devices, certain niches, products, and search criteria will rise in popularity, and can be capitalised on by forward-thinking affiliates.
Needless to say, if you’re not prepared for mobile, you’re preparing to be left behind.
7. Get in front of breakout and seasonal trends
Affiliate marketers have been taking advantage of trends for a long time. Yet, new trends continue to breakout, creating hundreds of new weird and wonderful multi-million dollar niches every year.
The first differentiation to make is between seasonal and breakout trends. Seasonal trends are recurring, and often predictable, peaks in popularity that you can prepare for in advance.
Google Trends is your best friend for identifying seasonal trends. While you can just type in a keyword to see how it’s search volume fluctuates throughout the year, you can also use the category functionality to find seasonal trends in specific industries.
Breakout trends are much harder to predict. From electronic cigarettes and online TV, to selfie sticks and cinnamon flavoured whisky, even the most experienced industry experts often have a hard time predicting as far as six months into the future of their industry.
Regardless, reading the predictions of experts in your industry is a good place to start. If you want to know what products might be worth promoting in the travel industry this year, for example, you might want to experiment with search queries.
8. Promote products that raise your affiliate income by an order of magnitude
When I began affiliate marketing, I promoted products ranging from $0.10 commissions to $100 commissions. It soon became clear that, while having a large volume of low commission sales can create a solid foundation for your affiliate revenue, true growth comes from high commission sales.
My strategy for growing affiliate sites has always been to find products that add value to the site’s readers, and that also have the potential to increase the site’s revenue by an order of magnitude.
If you’re currently generating $1k per month, what products will get you to $10k? If you’re at $10k, what do you need to do to get to $100k?
The answer is usually quite simple: you have to add an extra zero onto the size of your commissions or the amount of traffic you send to publishers. More often than not, this requires a refocus on which products you promote.
9. Focus on topic targeting, not keyword targeting
Google’s attempt to reduce the SEO community’s focus on keyword targeting hasn’t exactly been subtle.
From removing keyword data in Google Analytics and exact-match keyword targeting in Google Adwords, to improving their understanding of similar terms, it’s becoming harder for digital marketers to target individual keywords.
While on the surface this may seem like bad news, it’s arguably a blessing in disguise as it encourages a shift towards topic-targeting, and a focus on capturing long tail traffic.
Instead of trying to rank your content for ‘best gardening tools’, you might instead focus on creating an in-depth piece of content on the topic of gardening tools that helped gardeners choose the right tools for their garden.
By taking this approach, it doesn’t matter whether you rank for ‘best gardening tools’. What matters is the aggregate amount of relevant long-tail traffic you receive to the content.
10. Experiment with unusual content formats for recommending products
A few years ago I heard the story of how an app developer tried to download the Amazon app to make a purchase from his phone, only to realise Amazon didn’t have an app.
He developed an unofficial Amazon app, which was effectively just an app that displayed their website in an iframe. Of course, every single product included his affiliate link – so he earned 5-8% of every sale bought through the app.
Because Amazon didn’t have an official app, his app became extremely popular, making him a very, very, rich man.
I wanted to end on this point to get your creative juices flowing. Most affiliate marketers do the same old thing in a different niche, when the biggest rewards are usually reserved for those doing the exact opposite.
In 2012, I created WhatIsMyComfortZone.com (a calculator that measures the size of a persons comfort zone). Essentially, it works by filling out a survey on what challenges you’d be willing to overcome, and then it spits out a breakdown of how your score compares with other users, along with a few recommendations.
If a user said they wanted to skydive, their results page would include a link to book a skydive. While I never expected to earn anything from these (what’s the likelihood of someone impulse booking a skydive?), I decided there was no harm in making these links affiliate links.
To my surprise, I checked my AffiliateWindow account after 12 months, and what do you know, a bunch of people did impulse buy a skydive, earning a $40 commission per sale.
While a few skydiving referrals hardly made me rich, these two stories will hopefully give you some ideas about alternative formats for affiliate marketing.
Source: https://www.ventureharbour.com/10-steps-to-a-succesful-affiliate-marketing-strategy/
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Tuesday, August 29, 2017
Friday, August 18, 2017
Best Online Business Ever with Free Step by step Training
FREE TRAINING: How to earn P30,000 per month by using Top Online System
In this training you will learn:
- The Top Secret System
- The Jollibee Secret
- Robert Kiyosaki’s Online system
- John Maxwell’s Online system
- https://www.ruaffiliates.biz/reflink2/kbvillarubia
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- Hi my name is Jack Jones I am a computer science graduate and currently engaged in software development. -questions/suggestions: email: kev_ern010101@yahoo.com jackjones010101@gmail.com